The ICAR-Central Marine Fisheries Research Institute (CMFRI) has prepared a draft of India's National Guidelines for Marine Ecolabelling, proposing a comprehensive framework to regulate seafood sustainability certification programmes and enhance the global competitiveness of the country's marine products. Released as a discussion paper, the draft comes amid growing demand for internationally recognised sustainability certification for Indian seafood and increasing interest from global certification agencies in the country. A key feature of the proposed guidelines is the protection of the interests of the fishing community while promoting environmental sustainability and facilitating premium market access for Indian seafood products. The draft recognises that although ecolabelling can help fisheries access high-value international markets and improve returns for fishers, market-driven certification systems may create barriers for small-scale and traditional fishing communities. To address this, the framework calls for equitable participation of traditional and artisanal fishers in certification processes, ensuring legitimate stakeholders are not excluded from the benefits. Ecolabel certification verifies that fish and fishery products originate from sustainable and responsibly managed fisheries. India currently does not have a national mechanism to govern such certification processes, even as several international agencies have shown interest in operating in the country. The proposed guidelines seek to ensure certification schemes align with India's fisheries laws, sustainability priorities and socio-economic realities. The draft reaffirms the country's sovereign rights over marine fisheries resources within its Exclusive Economic Zone and stipulates that all certification activities must comply with national and state fisheries regulations, biodiversity conservation laws, seafood safety standards and coastal aquaculture norms. It emphasises traceability across the seafood value chain and explores developing an indigenous Indian marine eco-label to complement globally recognised systems.