The Rajasthan government ran the Sahkar Membership Campaign from October 2-15, 2025. Its direct target was a 10% rise in cooperative society membership across the state. For outreach, 8,600 PACS-level camps were organised in Rajasthan so that the membership process could reach villages and panchayats. Cooperation Minister Gautam Kumar Dak highlighted a priority focus on women, youth, and panchayats that were not yet covered by PACS. The receipt of more than 1.5 lakh membership applications in the initial days shows the campaign's grassroots response.

For exam preparation, understanding the role of PACS is important because Primary Agricultural Credit Societies are grassroots cooperative credit institutions. They help farmers access short-term agricultural loans and services, connect villages with formal credit, input supply, and government schemes, and form a foundation of the cooperative movement in rural Rajasthan. Therefore, expanding membership is not just a numerical target; it can strengthen cooperative reach, representation, and rural financial inclusion.

The campaign also aligns with Chief Minister Bhajan Lal Sharma's cooperative-driven rural prosperity agenda. Prioritising women and youth broadens the social base of participation in cooperative societies, while focusing on panchayats without PACS can reduce gaps in area coverage. For RAS and UPSC-style preparation, this can appear as a factual prelims question, a static-GK link with Rajasthan administration and economy, and a mains example for rural development, institutional credit, and inclusive governance.