The Rajasthan Health Department announced the FCM Pink Drive, scheduled from November 17 to 30, 2025, to combat anaemia — a leading cause of maternal deaths in the state. The initiative promotes the use of Ferric Carboxymaltose (FCM) injections, which are effective in treating severe iron deficiency anaemia in pregnant women. Rajasthan has consistently reported high anaemia prevalence among pregnant women, contributing to elevated Maternal Mortality Ratio (MMR). The drive aligns with the National Nutrition Mission (Poshan Abhiyaan) and the government's target to reduce Rajasthan's MMR under the National Health Policy 2017 goals.
Rajasthan Launches FCM Pink Drive to Combat Maternal Anaemia and Reduce Maternal Mortality
The Rajasthan Health Department announced the FCM Pink Drive, scheduled from November 17 to 30, 2025, to combat anaemia — a leading cause of maternal deaths in the state. The initiative promotes the use of Ferric Carboxymaltose (FCM) injections, which are effective in treating severe iron deficiency anaemia in pregnant women. Rajasthan has consistently reported high anaemia prevalence among pregnant women, contributing to elevated Maternal Mortality Ratio (MMR). The drive aligns with the National Nutrition Mission (Poshan Abhiyaan) and the government's target to reduce Rajasthan's MMR under the National Health Policy 2017 goals.
Key facts
- Rajasthan Health Department launched FCM Pink Drive from November 17 to 30, 2025.
- Initiative combats anaemia, a leading cause of maternal deaths in Rajasthan.
- Promotes Ferric Carboxymaltose (FCM) injections for severe iron deficiency in pregnant women.
- Rajasthan consistently reports high anaemia prevalence among pregnant women contributing to elevated MMR.
- Drive aligns with National Nutrition Mission (Poshan Abhiyaan) objectives.
- Part of National Health Policy 2017 goals to reduce Rajasthan's Maternal Mortality Ratio.
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Rajasthan's FCM Pink Drive is scheduled to be conducted between which dates in November 2025?
The FCM Pink Drive is scheduled from November 17 to 30, 2025 to combat anaemia among pregnant women in Rajasthan.
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Frequently asked questions
What is the FCM Pink Drive launched by Rajasthan and when was it scheduled?
The FCM Pink Drive is a health initiative launched by the Rajasthan Health Department, scheduled from November 17 to 30, 2025. It promotes the use of Ferric Carboxymaltose (FCM) injections to treat severe iron deficiency anaemia in pregnant women.
What is Ferric Carboxymaltose (FCM) and why is it used in the FCM Pink Drive?
Ferric Carboxymaltose (FCM) is an intravenous iron preparation effective in rapidly correcting severe iron deficiency anaemia. It is used in the FCM Pink Drive because oral iron supplements are often inadequate for pregnant women with severe anaemia, making FCM injections a faster and more effective treatment option.
How does anaemia contribute to maternal mortality in Rajasthan?
Anaemia is one of the leading causes of maternal deaths in Rajasthan by weakening pregnant women's ability to withstand blood loss during childbirth. Rajasthan consistently records high anaemia prevalence among pregnant women, which contributes to the state's elevated Maternal Mortality Ratio (MMR).
Which national programmes does the FCM Pink Drive align with?
The FCM Pink Drive aligns with the National Nutrition Mission (Poshan Abhiyaan) and the National Health Policy 2017, both of which aim to reduce anaemia prevalence and improve maternal health outcomes across India.
What is the Maternal Mortality Ratio (MMR) and why is it significant for RPSC exams?
The Maternal Mortality Ratio (MMR) measures the number of maternal deaths per 1,00,000 live births and is a key indicator of a state's healthcare quality. Reducing MMR is a central goal of India's health policy, and Rajasthan's initiatives like the FCM Pink Drive directly address this target.
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