The Market Access Support Scheme is a new export-promotion initiative focused on MSMEs and first-time exporters. The Government launched it with a ₹4,531 crore outlay for FY26-FY31. It is the first component of the ₹25,060 crore Export Promotion Mission approved in November 2025, so it should be studied not as an isolated scheme but as part of a wider export-policy package.

The scheme will be implemented jointly by the Department of Commerce, the Ministry of MSME and the Ministry of Finance. This links it with inter-ministerial coordination and market access for smaller firms. The scheme supports trade fairs, exhibitions, buyer-seller meets, reverse buyer-seller meets in India and trade delegations to emerging markets. A minimum 35% MSME participation is mandatory in supported activities. Financial assistance is capped at ₹5 crore per buyer-seller meet and ₹10 crore per reverse buyer-seller meet.

While studying export promotion and MSME support, the role of market access instruments such as trade fairs, exhibitions and buyer-seller meets should also be remembered. The scheme includes priority sectors such as agriculture, leather, handloom and toys. For mains, it can support answers on export policy, global market access for first-time exporters and MSMEs, and targeted design of government support. For prelims, the outlay, period, link with the Export Promotion Mission, implementing ministries, 35% participation rule and event-wise assistance caps are direct factual points.