The National Mission for Clean Ganga (NMCG), in collaboration with the National Institute of Urban Affairs (NIUA), has completed Urban River Management Plans (URMPs) for 13 cities, marking a significant step toward river-centric urban planning. Under Phase-1, URMPs are being prepared for 27 cities, and under Phase-2 for 33 additional cities, taking the total to 60 cities in the Ganga basin. Supported under the Namami Gange Programme, the initiative is among the world's largest coordinated efforts to integrate river health with urban planning. It is rooted in the vision expressed by Prime Minister Narendra Modi at the National Ganga Council meeting held in Kanpur in December 2019, calling for a shift from city-centric to river-centric development. The URMP framework addresses urban river management through three pillars: environmental, economic and social, with a ten-point agenda covering floodplain regulation, pollution control, wetland and water-body rejuvenation, riverfront protection, treated water reuse, and sustained citizen engagement. The programme builds on successful pilots in Ayodhya, Kanpur and Chhatrapati Sambhaji Nagar. With World Bank support, Phase-1 covers 27 cities across Uttarakhand, Uttar Pradesh, Bihar, Jharkhand and West Bengal; 13 URMPs are complete and 12 more are targeted by March 2027 (FY 2026-27). Completed cities include Haldwani-Kathgodam, Ramnagar, Rishikesh, Gorakhpur, Shahjahanpur, Bijnor, Prayagraj, Mirzapur, Chhapra, Buxar and Gaya. The long-term vision covers all 97 cities on the Ganga main stem, establishing a nationally coherent yet locally adaptable framework for river-sensitive urban planning.