Published: 19 November 2025PIBGovernance
Hamara Shauchalaya, Hamara Bhavishya Campaign Launched on World Toilet Day: SBM 2.0
The Ministry of Jal Shakti launched the "Hamara Shauchalaya" campaign on World Toilet Day (November 19), running from November 19 to December 10, 2025. The campaign is a key initiative under Swachh Bharat Mission (SBM) 2.0 — the second phase of India's flagship rural sanitation programme — aimed at upgrading Individual Household Latrines (IHHLs) and Community Sanitation Complexes (CSCs) across rural India.
The campaign targets states and districts that have been declared Open Defecation Free (ODF) but need further upgrades to achieve ODF-Plus status — a higher benchmark that requires not just toilet access but also solid and liquid waste management, plastic waste management, and grey water treatment.
Gram Panchayats (GPs) are the primary implementing units for the Hamara Shauchalaya campaign. GPs are responsible for community mobilisation, toilet construction, maintenance of public sanitation infrastructure, and behavioral change communication to promote sustainable toilet use.
World Toilet Day (November 19) was chosen as the launch date to highlight the global sanitation challenge — 3.4 billion people still live without a safe toilet, and India's SBM journey represents one of the world's largest public sanitation transformations.
Since the launch of SBM in 2014, India has constructed over 12 crore toilets in rural areas. SBM 2.0, launched in 2021, focuses on sustaining ODF outcomes and achieving ODF-Plus villages by 2024–25, with a budget outlay of ₹1.41 lakh crore. The Hamara Shauchalaya campaign represents the behavioural and infrastructure reinforcement phase of this mission.
0Mains angle
Q: The Hamara Shauchalaya campaign launched under Swachh Bharat Mission 2.0 seeks to transition Open Defecation Free villages to ODF-Plus status. Discuss the role of Gram Panchayats in sustaining rural sanitation outcomes.
Answer (50 words):
Launched on World Toilet Day 2025, the Hamara Shauchalaya campaign under Swachh Bharat Mission 2.0 targets upgrading Individual Household Latrines and Community Sanitation Complexes. Gram Panchayats lead construction, maintenance, behavioural change, and solid-liquid waste management, transitioning villages from ODF to ODF-Plus, backed by a ₹1.41 lakh crore outlay.
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Frequently asked questions
What is the Hamara Shauchalaya campaign and under which mission was it launched?
Hamara Shauchalaya is a campaign launched by the Ministry of Jal Shakti on World Toilet Day (Nov 19, 2025), running till Dec 10, 2025, under Swachh Bharat Mission 2.0 to upgrade toilets (IHHLs and CSCs) in rural India.
What is ODF-Plus and how does it differ from ODF status?
ODF (Open Defecation Free) means a village has achieved toilet access for all. ODF-Plus is a higher benchmark requiring solid and liquid waste management, plastic waste management, and grey water treatment — beyond just toilet access.
What is the role of Gram Panchayats in the Hamara Shauchalaya campaign?
Gram Panchayats are the primary implementing units — responsible for community mobilisation, toilet construction, maintenance of public sanitation infrastructure, and behavioral change communication to promote sustainable toilet use.
What has been the scale of toilet construction under SBM since 2014?
Since SBM launched in 2014, India has constructed 12 crore+ toilets in rural areas. SBM 2.0 (launched 2021) has a ₹1.41 lakh crore budget outlay and focuses on sustaining ODF outcomes and achieving ODF-Plus status.
Why is November 19 significant for sanitation campaigns in India?
November 19 is observed as World Toilet Day globally. It was chosen as the launch date for Hamara Shauchalaya to draw attention to the global sanitation gap — approximately 2 billion people still lack basic toilet access worldwide.
