Market Access Support (MAS) Intervention under Export Promotion Mission
Launched 31 December 2025 under NIRYAT DISHA sub-scheme. Budget: ₹4,531 crore for FY 2026-31 Activities: BSMs, Mega Reverse BSMs, trade fairs, exhibitions, delegations MSME participation: Mandatory minimum 35% Airfare support: Exporters with turnover up to ₹75 lakh Rolling calendar: 3-5 year schedule Digital platform: trade.gov.in Implementing: Dept of Commerce, Ministry of MSME, Ministry of Finance
- Market Access Support (MAS) launched on 31 December 2025 under the NIRYAT DISHA sub-scheme of Export Promotion Mission with budget of ₹4,531 crore for FY 2026-31.
- Activities include Buyer-Seller Meets (BSMs), Mega Reverse BSMs, trade fairs, exhibitions, and trade delegations.
- Mandatory minimum 35% MSME participation in all activities; airfare support for exporters with turnover up to ₹75 lakh.
- Implemented by Department of Commerce, Ministry of MSME, and Ministry of Finance through digital platform trade.gov.in.
- Features a rolling calendar with 3-5 year schedule for trade promotion activities.
When was the Market Access Support (MAS) intervention launched?
The Market Access Support (MAS) intervention was launched on 1 January 2026 under the NIRYAT DISHA sub-scheme of the Export Promotion Mission.
What is the budget for MAS under the Export Promotion Mission?
A budget of ₹4,531 crore has been earmarked for FY 2026-31 to fund MAS activities that strengthen global market access for Indian exporters.
What activities are supported under MAS?
MAS supports Buyer-Seller Meets (BSMs), Mega Reverse BSMs, trade fairs, exhibitions, and delegations, aimed at expanding international market linkages for Indian exporters.
What is the MSME participation requirement under MAS?
MSME participation is mandatory at a minimum of 35% in MAS activities, ensuring that smaller exporters directly benefit from global market access initiatives.
Who is eligible for airfare support under MAS?
Airfare support under MAS is available to exporters with turnover up to ₹75 lakh, helping small exporters attend international trade events abroad.
Which ministries implement the MAS intervention?
MAS is implemented jointly by the Department of Commerce, the Ministry of MSME, and the Ministry of Finance, with a digital platform at trade.gov.in.
Practice MCQs on this topic.
Reinforce your understanding with targeted MCQ practice on economy, governance, and current affairs.