Market Access Support (MAS) Intervention under Export Promotion Mission

Launched 1 January 2026 under NIRYAT DISHA sub-scheme. Budget: Rs 4,531 crore for FY 2026-31 Activities: BSMs, Mega Reverse BSMs, trade fairs, exhibitions, delegations MSME participation: Mandatory minimum 35% Airfare support: Exporters with turnover up to Rs 75 lakh Rolling calendar: 3-5 year schedule Digital platform: trade.gov.in Implementing: Dept of Commerce, Ministry of MSME, Ministry of Finance

1 जनवरी 2026 को निर्यात दिशा उप-योजना के तहत शुरू। बजट: वित्त वर्ष 2026-31 के लिए ₹4,531 करोड़ गतिविधियां: BSMs, मेगा रिवर्स BSMs, व्यापार मेले, प्रदर्शनियां MSME भागीदारी: अनिवार्य न्यूनतम 35% हवाई किराया: ₹75 लाख तक टर्नओवर वाले निर्यातकों को रोलिंग कैलेंडर: 3-5 वर्ष डिजिटल: trade.gov.in कार्यान्वयन: वाणिज्य विभाग, MSME मंत्रालय, वित्त मंत्रालय

• Market Access Support (MAS) launched on 1 January 2026 under the NIRYAT DISHA sub-scheme of Export Promotion Mission with budget of Rs 4,531 crore for FY 2026-31.
• Activities include Buyer-Seller Meets (BSMs), Mega Reverse BSMs, trade fairs, exhibitions, and trade delegations.
• Mandatory minimum 35% MSME participation in all activities; airfare support for exporters with turnover up to Rs 75 lakh.
• Implemented by Department of Commerce, Ministry of MSME, and Ministry of Finance through digital platform trade.gov.in.
• Features a rolling calendar with 3-5 year schedule for trade promotion activities.