On March 18, 2026, the Ministry of Tribal Affairs launched 'RISA: Timeless Tribal' — a premium signature national brand dedicated to showcasing India's indigenous tribal textiles, embroidery, and handicrafts in domestic and international premium markets. The implementing agency is TRIFED (Tribal Cooperative Marketing Development Federation of India), which operates under the Ministry of Tribal Affairs.

The name 'RISA' draws from the traditional handwoven textile of Tripura's tribal communities — a culturally significant traditional handwoven stole worn by both men and women. By naming the brand after this iconic tribal textile, the Ministry signifies inclusion and respect for tribal cultural identities across India.

In its first phase, the brand covers 10 clusters spanning weaves, embroidery, and craft traditions. The initiative aims to: (1) elevate tribal artisans from subsistence-level selling to premium market access; (2) preserve endangered weaving and craft traditions; (3) provide artisans with branding, design support, market linkages, and e-commerce access; and (4) support the broader PM Janman (PM-PVTG) mission for particularly vulnerable tribal groups.

For Rajasthan, the launch is relevant as the state has rich tribal traditions including the Bhil and Meena communities' distinctive embroidery, mirror-work (shisha), block printing, and handloom textiles. Rajasthan's tribal artisans concentrated in Dungarpur, Banswara, and Udaipur districts stand to benefit from market access under this brand.