RBI Governor Sanjay Malhotra launched the sixth edition of Digital Payments Awareness Week (DPAW), observed from March 9-13, 2026, along with a multimedia campaign called 'Thoda Dhyan Se' (Pay a Little Attention) to promote safe digital transactions. As part of the initiative, the RBI launched a pilot awareness programme in Maharashtra in partnership with CSC e-Governance Services India Limited, aiming to conduct in-person sessions for 10 lakh participants in rural and semi-urban areas through Village Level Entrepreneurs (VLEs). The campaign urges users to avoid sharing confidential information, responding to suspicious prompts, or downloading unauthorized payment apps.
RBI Launches Digital Payments Awareness Week with 'Thoda Dhyan Se' Campaign
AQuick answer
RBI launched 6th DPAW with 'Thoda Dhyan Se' campaign and pilot awareness programme for 10 lakh rural participants in Maharashtra.
Key facts
- RBI Governor Sanjay Malhotra launched the sixth edition of Digital Payments Awareness Week (DPAW), observed from March 9-13, 2026.
- A multimedia campaign called Thoda Dhyan Se (Pay a Little Attention) was launched to promote safe digital transactions.
- RBI launched a pilot awareness programme in Maharashtra in partnership with CSC e-Governance Services India Limited, targeting 10 lakh participants in rural and semi-urban areas.
- Sessions will be conducted through Village Level Entrepreneurs (VLEs).
- Campaign urges users to avoid sharing confidential information, responding to suspicious prompts, or downloading unauthorized payment apps.
Mains angle
Q: Evaluate the role of the RBI's sixth Digital Payments Awareness Week and the 'Thoda Dhyan Se' campaign in strengthening safe and inclusive digital finance in India.
Answer (50 words):
RBI Governor Sanjay Malhotra launched the sixth Digital Payments Awareness Week (March 9-13, 2026) with the 'Thoda Dhyan Se' multimedia campaign. Partnering CSC e-Governance, RBI targets 10 lakh rural Maharashtra participants via Village Level Entrepreneurs, promoting transaction safety, fraud awareness and cautioning users against sharing credentials or downloading unauthorised payment apps.
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Frequently asked questions
What is the Thoda Dhyan Se campaign and what was the pilot programme RBI launched in Maharashtra during DPAW 2026?
The **Thoda Dhyan Se (Pay a Little Attention)** campaign was launched by **RBI Governor Sanjay Malhotra** during the **6th Digital Payments Awareness Week (DPAW), March 9-13, 2026**. RBI also launched a **pilot awareness programme in Maharashtra** in partnership with **CSC e-Governance Services India Limited**, targeting **10 lakh participants** in rural and semi-urban areas through **Village Level Entrepreneurs (VLEs)**.
What precautions does the RBI Thoda Dhyan Se campaign advise users to follow for safe digital payments?
The **RBI Thoda Dhyan Se campaign** advises users to: **avoid sharing confidential information**, **not respond to suspicious prompts**, and **not download unauthorized payment apps**. Launched during the **6th Digital Payments Awareness Week (March 9-13, 2026)**, the campaign aims to protect rural and semi-urban citizens from digital payment frauds.
Who is the partner of RBI for the Maharashtra pilot programme under DPAW 2026 and who are VLEs?
**CSC e-Governance Services India Limited** is RBI's partner for the **Maharashtra pilot programme** under DPAW 2026. **Village Level Entrepreneurs (VLEs)** are local entrepreneurs at the grassroots level who will conduct **in-person awareness sessions** for **10 lakh participants** in rural and semi-urban areas about safe digital payments.
When was the 6th Digital Payments Awareness Week held and who launched it?
The **6th Digital Payments Awareness Week (DPAW)** was observed from **March 9-13, 2026**. It was launched by **RBI Governor Sanjay Malhotra** along with the **Thoda Dhyan Se** multimedia campaign. A pilot awareness programme in **Maharashtra** targeting **10 lakh participants** through Village Level Entrepreneurs was also launched.
What is the target audience and reach of the RBI Maharashtra pilot programme under DPAW 2026?
The **RBI Maharashtra pilot programme** under DPAW 2026 aims to reach **10 lakh participants** in **rural and semi-urban areas** through in-person sessions. Conducted by **Village Level Entrepreneurs (VLEs)** in partnership with **CSC e-Governance Services India Limited**, the programme targets digital financial literacy and safe use of UPI, NEFT, RTGS, and other digital payment modes.
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