Published: 30 September 2025PIBGovernance
Swachhata Hi Seva 2025: 'Ek Tareekh, Ek Ghanta, Ek Saath' Cleanliness Drive Ahead of Gandhi Jayanti
As part of the broader Swachhata Hi Seva 2025 campaign leading up to Gandhi Jayanti on October 2, citizens were called upon to participate in the 'Ek Tareekh, Ek Ghanta, Ek Saath' cleanliness campaign on October 1, 2025 at 10 AM for one hour. The initiative formed the centrepiece of Seva Pakhwada (September 17 to October 2).
The Ministry of Cooperation took part in the Swachhatsav campaign alongside the Swachh Bharat Mission. In 15 days of Seva Pakhwada, over 27 lakh events were held across India with participation of more than 28 crore citizens. The campaign marked the 11th anniversary of the Swachh Bharat Mission launched on October 2, 2014.
0Mains angle
Q: Evaluate the role of mass mobilisation campaigns like 'Ek Tareekh, Ek Ghanta, Ek Saath' in sustaining the Swachh Bharat Mission's outcomes.
Answer (50 words):
On 1 October 2025 PM Modi urged citizens to dedicate one hour at ten in the morning to cleanliness under Swachhata Hi Seva. Seva Pakhwada across fifteen days generated 27 lakh events and 28 crore participants. Marking the eleventh anniversary of Swachh Bharat Mission, the drive institutionalises community ownership.
6-axis classification
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Linked questionMedium
The 'Ek Tareekh, Ek Ghanta, Ek Saath' cleanliness campaign launched by PM Modi on October 1, 2023, was part of which of the following broader campaigns?
Explanation · Correct answer BThe 'Ek Tareekh, Ek Ghanta, Ek Saath' campaign on October 1 at 10 AM was part of the broader Swachhata Hi Seva 2025 campaign leading up to Gandhi Jayanti on October 2. It formed the centrepiece of Seva Pakhwada (September 17 to October 2). In 15 days, over 27 lakh events were held with participation of more than 28 crore citizens.
Frequently asked questions
What is 'Ek Tareekh, Ek Ghanta, Ek Saath' and who called for it?
**'Ek Tareekh, Ek Ghanta, Ek Saath'** (One Date, One Hour, Together) is a cleanliness campaign called by **PM Modi on October 1, 2025** as part of Swachhata Hi Seva 2025, urging citizens to collectively participate in one hour of cleanliness activity.
What is the Seva Pakhwada and how does it relate to this campaign?
**Seva Pakhwada** ran from **September 17 to October 2, 2025**. The **'Ek Tareekh, Ek Ghanta, Ek Saath'** drive on October 1 was the centrepiece of Seva Pakhwada, which saw over **27 lakh events** and participation of **28 crore citizens**.
How many events and participants were in the Seva Pakhwada 2025?
During Seva Pakhwada (September 17 to October 2, 2025), over **27 lakh events** were held across India with participation of more than **28 crore (280 million) citizens**.
What anniversary of Swachh Bharat Mission did this campaign mark?
The 'Ek Tareekh, Ek Ghanta' campaign marked the **11th anniversary of the Swachh Bharat Mission**, which was launched on **October 2, 2014** — Gandhi Jayanti.
Which ministry led the Swachhatsav campaign under Seva Pakhwada 2025?
The **Ministry of Cooperation** led the **Swachhatsav campaign** alongside the Swachh Bharat Mission during Seva Pakhwada 2025, culminating in Gandhi Jayanti on October 2.
