RAS question
RCDF (Rajasthan Cooperative Dairy Federation) operates under which brand name for its milk and milk products?
Correct answer: (B) Saras.
Rajasthan Cooperative Dairy Federation markets its milk and milk products under the Saras brand.
Explanation
RCDF stands for Rajasthan Cooperative Dairy Federation, established in 1977 and headquartered in Jaipur. Its milk and milk products are sold under the Saras brand. The RCDF document is issued by Rajasthan Co-operative Dairy Federation Limited, Jaipur, and describes the federation as engaged in marketing the "Saras" range of milk and milk products. This directly supports option B. RCDF works on the Anand pattern, collects, processes and markets milk and milk products across Rajasthan, and uses Saras as the consumer-facing brand name. So the question is not asking for a generic dairy cooperative model or a famous national brand; it is asking for Rajasthan's own federation brand.
Why the other options are wrong
- (A) Amul belongs to GCMMF, the Gujarat Cooperative Milk Marketing Federation, so it is not the brand name under which Rajasthan's RCDF sells its products.
- (C) Parag is associated with the Uttar Pradesh Cooperative Dairy Federation, not with Rajasthan Cooperative Dairy Federation.
- (D) Nandini is the Karnataka Milk Federation brand, whereas RCDF markets its milk and milk products as Saras.
Concept
This tests Rajasthan's cooperative dairy sector and state-level institutional branding. It recurs in RAS because dairy cooperatives connect agriculture, rural economy, marketing federations and Rajasthan-specific public institutions.