Union Minister Pralhad Joshi released IS 19412:2025, India's first dedicated BIS standard for incense sticks (agarbattis), on National Consumer Day 2025. The standard prohibits specified insecticidal chemicals and synthetic fragrance substances that may pose risks to health, indoor air quality and the environment. It classifies agarbattis into machine-made, hand-made and traditional masala varieties and prescribes requirements for raw materials, burning quality, fragrance performance and chemical parameters. India is the world's largest producer and exporter of agarbattis, with the industry estimated at around ₹8,000 crore annually and exports of about ₹1,200 crore to more than 150 countries.