RBI Launches Digital Payments Awareness Week with 'Thoda Dhyan Se' Campaign
RBI launched 6th DPAW with 'Thoda Dhyan Se' campaign and pilot awareness programme for 10 lakh rural participants in Maharashtra.
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Key Points for RAS
- RBI Governor Sanjay Malhotra launched the sixth edition of Digital Payments Awareness Week (DPAW), observed from March 9-13, 2026.
- A multimedia campaign called Thoda Dhyan Se (Pay a Little Attention) was launched to promote safe digital transactions.
- RBI launched a pilot awareness programme in Maharashtra in partnership with CSC e-Governance Services India Limited, targeting 10 lakh participants.
- Sessions will be conducted through Village Level Entrepreneurs (VLEs) in rural and semi-urban areas.
- Campaign urges users to avoid sharing confidential information, responding to suspicious prompts, or downloading unauthorized payment apps.
RBI Governor Sanjay Malhotra launched the sixth edition of Digital Payments Awareness Week (DPAW), observed from March 9-13, 2026, along with a multimedia campaign called 'Thoda Dhyan Se' (Pay a Little Attention) to promote safe digital transactions. As part of the initiative, the RBI launched a pilot awareness programme in Maharashtra in partnership with CSC e-Governance Services India Limited, aiming to conduct in-person sessions for 10 lakh participants in rural and semi-urban areas through Village Level Entrepreneurs (VLEs). The campaign urges users to avoid sharing confidential information, responding to suspicious prompts, or downloading unauthorized payment apps.
Frequently Asked Questions
1 What is the Thoda Dhyan Se campaign and what does the Maharashtra pilot programme under DPAW 2026 involve?
The Thoda Dhyan Se (Pay a Little Attention) campaign was launched by RBI during the 6th Digital Payments Awareness Week (DPAW), March 9-13, 2026. The Maharashtra pilot programme, in partnership with CSC e-Governance Services India Limited, aims to reach 10 lakh participants in rural and semi-urban areas through Village Level Entrepreneurs (VLEs).
2 How does the RBI Thoda Dhyan Se campaign protect rural users from digital payment fraud?
The RBI Thoda Dhyan Se campaign launched during DPAW 2026 (March 9-13) warns rural and semi-urban users to: avoid sharing confidential information, not respond to suspicious prompts, and not download unauthorized payment apps. The campaign is part of the 6th DPAW, with a pilot targeting 10 lakh participants in Maharashtra via VLEs.
3 What role do Village Level Entrepreneurs (VLEs) play in RBI's digital payments awareness under DPAW 2026?
Village Level Entrepreneurs (VLEs) are the ground-level facilitators for RBI's Maharashtra pilot programme under DPAW 2026. They conduct in-person awareness sessions for 10 lakh participants in rural and semi-urban areas about safe digital payments, working in partnership with CSC e-Governance Services India Limited.
4 What is the 6th Digital Payments Awareness Week (DPAW) 2026 and who launched it?
The 6th Digital Payments Awareness Week (DPAW) was launched by RBI Governor Sanjay Malhotra from March 9-13, 2026, along with the Thoda Dhyan Se multimedia campaign. A pilot awareness programme in Maharashtra targeting 10 lakh rural participants via Village Level Entrepreneurs was also launched to expand digital financial literacy.
5 What are the key digital payment safety tips promoted by RBI's Thoda Dhyan Se campaign?
The RBI Thoda Dhyan Se campaign promotes: do not share confidential banking information, do not respond to suspicious prompts or calls, and do not download unauthorized payment apps. Launched during the 6th DPAW (March 9-13, 2026), the campaign targets rural and semi-urban populations to reduce digital payment fraud across India.
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