Strategic Management in Public Sector

Applying strategic management to government differs from private sector due to multiple stakeholders, public accountability, and non-profit objectives:

Dimension	Private Sector	Public Sector / Government
Primary goal	Profit maximisation	Public welfare, service delivery
Success metric	Financial ROI, market share	Development indicators, citizen satisfaction
Decision-making	Fast, flexible	Slow, consultative, rule-bound
Accountability	Shareholders, board	Parliament, CAG, RTI, courts, citizens
Competition	Rivals in market	Political opposition, fiscal constraints

India's national-level strategic documents:

• National Development Vision (NITI Aayog): Vision India 2047 (Viksit Bharat) — developed through PM's Economic Advisory Council, NITI Aayog, and ministry consultation
• Five-Year Plans replaced by three documents: 15-Year Vision, 7-Year Strategy, 3-Year Action Agenda (from 2017)
• State Development Plans: Rajasthan's Rising Rajasthan Investment Summit 2024 secured MoUs worth ₹35.62 lakh crore, reflecting a strategic marketing and investment attraction approach

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